[Workshop] Build What Actually Works....

Learn How to Extract Your Zone of Genius and Validate Your Offer in 60-90 Minutes (Not 6 Months)

Stop guessing. Start building what people will actually pay for.

Friday 11 December @ 7pm Brisbane (AEST) time I'm running a 90-minute workshop showing you HOW to install a minimal client acquisition system into your coaching business so you can:

1. Get crystal-clear on the ONE problem you're meant to solve

2. Validate market demand in 48-72 hours (not months of posting content)

3. Build from proven ground instead of hope

...Even if you're still working your day job.

Investment: $27 for live attendees

(Replay will be $97 after we edit it)

We’ll be covering:

Zone of Genius Extraction:

The AI-powered system for identifying the ONE problem you're uniquely positioned to solve based on YOUR specific background and experience. Not generic "find your niche" BS—precise extraction of your unfair advantage.

Low-Ticket Validation:

How to test market demand with $7-27 offers BEFORE building expensive infrastructure. Someone who pays even $7 has skin in the game—they've proven they'll invest in solving their problem.

Test-Validate-Build Methodology

The engineering approach that compresses months of guessing into weeks of systematic testing. Binary feedback instead of hope-based marketing.

Template Library

I'll share the exact frameworks, prompts, and systems I use—so you can implement immediately instead of starting from scratch.

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When Positioning is NOT Positioning (And How to Actually Get Clear)

All coaches think they have positioning, but most are just describing what they do.

There are a few things that make positioning ACTUALLY work.

Which most coaches miss and stay confused for years.

More about that in a second...

But first, let me tell you what positioning is NOT:

It's NOT listing all your services

It's NOT your coaching methodology

It's NOT some sexy title or category

When I first started, my positioning was all over the place.

I fell into the trap of copying what I thought people wanted to hear.

"I'm a transformation coach." "I help people reach their potential." "I work with anyone who wants to grow."

Perception had overtaken reality.

It nearly destroyed my ability to get clients.

It was only when I doubled down on the fundamentals of what positioning actually is...

Selling became possible.

I got clear on WHO I serve and WHAT specific problem I solve.

Not the surface-level result. The actual transformation.

And more importantly—the COST of staying stuck.

The Dream Outcome vs. The Result

Most coaches make the mistake of only talking about results.

Without focusing on what their client's life will look like once they achieve it.

For example:

Most people don't hire a business coach because they want "better systems."

They hire a business coach because they want to stop waking up at 3AM wondering if they've wasted years and tens of thousands of dollars on something that's never going to work.

The better systems are just the vehicle.

The actual outcome is peace. Certainty. Freedom to build without constant fear.

Your POSITIONING needs to clearly articulate that feeling.

Over the last five years, I've refined a way to extract positioning that moves coaches from "I help everyone with everything" to crystal-clear focus.

In 60-90 minutes. Not six months.

Because it's based on YOUR zone of genius—the intersection of what you're naturally good at, what you've overcome, and what people will actually pay to solve.

This turns confused coaches into clear coaches.

Fence-sitters into decision-makers.

You can do this without:

Complicated worksheets with 99 questions

Months of "soul-searching"

Hiring an expensive brand strategist

Building your entire business before knowing if it works